About Me

Embracing your edge is what you will do when you work with me.

Liz Smith in the consolation space of The Hygge Hut
Liz Smith

All ow me to welcome you to my world of self-leadership and personal growth for business owners and leaders.

If you’re a business owner or leader who finds yourself questioning your own abilities and seeks to cultivate a strong business mindset, an unrivalled self-confidence and resilience, then you’re in the right place.

Together, you will discover, curate, and embrace your edge and unlock your hidden strengths in both business and personal life.

As a business owner or leader, you may have experienced those moments of doubt, feeling that external titles and responsibilities don’t truly reflect your inner game. You may even find yourself referencing ‘imposter syndrome’. You won’t be alone.

The pressures and challenges of business life can sometimes leave you feeling overwhelmed and questioning your worth and capabilities. But here’s the truth: self-belief, confidence, and courage are essential elements of the inner game that will empower you to thrive.

It’s not uncommon to feel the weight of guilt and failure when you can’t be everything to everyone. You might find yourself constantly striving and over delivering to meet others’ expectations and feeling used and put-upon as a result. That nagging feeling of never being quite good enough can leave you feeling paralysed by the fear of failure and vulnerability…yup I can recall that too.

Those sleepless nights spent ruminating over missed opportunities and wondering how things could have been different are all to familiar to those demand so much more from life. I’ve been there myself, and I’ve seen those wee hours.

Perhaps you’ve caught yourself having internal dialogues that question your own intelligence or validity. You might even believe that success comes easily for other, while you have to work harder and longer hours to achieve your goals. If any of these thoughts resonate with you, let me introduce you to The Guru Company.

Founded in 2018, The Guru Company was created specifically for Leaders and Business Owners like you. The Guru Company’s believes the only mission worth following is the one that doesn’t just make you happy but leaves you excited to be alive.

After a lengthy professional career in the NHS as a Registered Mental Health Nurse and Operational and Service Manager, I have a deep understanding of the challenges business leaders face.  

In 2003, I discovered the powerful tools and techniques of Neuro- Linguistic Programming (NLP) and witnessed remarkable outcomes in my work with patients but also in my leadership skills. I became a certified trainer in NLP and had the privilege of developing, leading, and introducing NLP Training packages for the NHS Foundation Trust. Training, Nurses, Psychologists, Consultant Psychiatrists, Care Workers and Pharmacists in the art and science of NLP.

My promise to you.

  1. Is a coaching partnership built on a genuine respect and commitment to your personal growth.
  2. A personalised approach – You have the most unique strengths which are under used or even hidden, guiding you towards self-discovery, self-confidence, and self-mastery.
  3. Clarity and insight – We will establish who and where you are now and who and where you want to be. We will seek at the gaps and establish what actions and strategies are needed to remove the self-imposed boarders.

When you are ready to invest in yourself, you have my guarantee to support you every step of the way.

I look forward to working along side you.